AS1 Task 3 - Understanding The Design of a Suite of TV Idents

When a TV channel creates an ident, it doesn't just make one, they create what is known as a "suite" of idents. This means that there are multiple idents that are created that all share a similar theme that they all link together with.

Creating a suite of idents means that there will be a larger variety of idents that the audience will see instead of just the same ident over and over again. It also means that from the entire suite, smaller and shorter idents can be created to fill in very quick gaps in the schedule. Having the same theme also makes it easier to brand the channel making it easier for audiences to identify the channel with the ident being shown.

The video above is quite interesting because of the location of the ident. The London cityscape can be seen in the distance whilst there are two dancers who are doing "Capoeria" which is a Brazilian martial art, accompanied by Brazilian music.

The ident was shown during lunch times on weekdays and due to the calm atmosphere given off by the ident, it was probably intended to be used to calm most people down if they get home from work at that time or something similar.

The Acrobats ident is also calm like the first rhythm and movement ident, and features the characters wearing the same colour scheme; red and white clothing. I don't like the music very much in this as it reminds me of a piece from a film that I have forgotten the name of, but I don't think it suits what is going on in the ident very well.

This is the Festival ident. This is probably one of the better idents in the series but the video isn't in time with the beat of the music although it is better than some of the other idents in the series.

This ident doesn't follow the same colour scheme for the outfits, but it still retains the strong presence of red which is easily seen.

This is the Hip-Hop or Basketball ident. It's known as basketball because some of the movements done by the dancers in the ident are used in wheelchair basketball games.

I like this ident because the video is in time with the beat of the music. The colour scheme is still the same, red very noticeable as the colour of the clothing, wheelchairs, floor paint, basketball frame and white lights seen at the top.

Another good thing about a suite of idents is that the variety of idents allows for more idents to be shown that relate or suit the content that comes after it. It can also be used for the time of day to give people a certain mood.

http://theident.gallery/c4-2004.php
http://theident.gallery/c4-2004-2.php

One thing that is consistent across all TV channels is that they all make a new ident suite for Christmas. You can see this happen every year and channels do this because of how much it makes people feel a certain emotion or mood when they see it.

https://www.youtube.com/watch?v=69quw1y-iak
https://www.youtube.com/watch?v=yQW4NyxUz2Q